More than 8,500 solar businesses compete for the same pool of customers: homeowners who can afford to pay upfront or take on buy-now-pay-later debt. That is a shrinking market. Installation volumes have fallen over 32% since 2021 and margins are being compressed from every direction.
Meanwhile, 30% of Australian households rent. Millions more own their home but cannot justify the upfront cost. Landlords have no incentive to spend capital on a property someone else lives in. These are people who want solar and battery, but no installer can currently reach them.
NRN changes that. Because NRN funds, owns, and monitors the system, the upfront cost barrier disappears. Renters, landlords, and cost-conscious homeowners all become addressable. That is new volume for your business from a market that did not previously exist.